Vodafone Blackberry Print Campaign

Blackberry devices didn’t really find their way to youngsters’ heart in Hungary, so Vodafone wanted to reposition them with a campaign, focusing on their main characteristics: easy typing that stimulates instant messaging. The print ad presented a situation that inspired the viewer –holding the device- to describe what he sees in a funny way to his pal. The headline said: ‘There is a good Blackberry story anywhere you look’

Client

Vodafone Hungary Ltd

Task

Creative concept, art direction, graphic design, copywriting