Turbó Diéta TV campaign
Turbo Dieta wanted to destroy the belief of overweight people, namely that they would remain overweight no matter what, with a witty TV campaign. They claimed that the loss of even 2 dress sizes is possible if drinking Turbo Dieta shake for 2 weeks.
Our idea was to peak inside the mind of people with extra pounds – how they feel entrapped in a body that is not really comfortable if they want to enjoy life at its fullest.
To keep consistency with the client’s older TV spots, we included their signature speaker lady but gave her a little bigger role than simple narration.
Concept and development of TV campaign